Sheng-Ying Pao Aithne

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Sheng-Ying ‘Aithne’ Pao leads diverse teams to initiate and execute projects from conceptualization through execution. As the Director of Strategic Innovation at Lee Kum Kee Group, Pao developed strategies, initiated partnerships, and drove product teams to expand the 128-year-old sauce company into a digital tech business. Prior to that, Pao co-founded startup teams. She created design solutions and shaped go-to-market strategy for startups; one of which achieved 15-times its Kickstarter goal. She has consulted on innovation strategy for startups, reviewed, and judged competitions including IDEAS Global Challenge.

Her interdisciplinary background spans three areas: design, marketing, and engineering. Pao received her Ph.D. from MIT Media Lab focusing on interaction design, gesture sensing, and immersive experience. She was named MIT Cisco Fellow for two consecutive years. Pao is also government certified in international trading and marketing by the Taiwan External Trade Development Council. With her interdisciplinary experience, she was invited to co-lead and lecture at MIT graduate courses and to teach professional workshops for organizations such as the Tribeca Film Institute.

In addition, Pao creates new media, interactive design, and tech-enabled art. Her independent work has won several awards including the iF Communication Design Award, selected from several thousand commercial entries across 55 countries. Her recent creations were exhibited in museums and galleries in New York, Boston, Barcelona, Dubai, Munich, Singapore, and Shanghai. She has been invited to speak at conferences and research programs including Stanford University Crerative Emergence keynote, MUTEK conference, Shanghai Jioatong University, Shanghai University School of Art, and the Perkins School for the Blind. Her TEDx talk was on the front page selected as one of the most romantic technologies and her recent work has been featured in multiple magazines video/ radio interviews.

Technology gives us the freedom to create our own virtual reality, but we still live in the physical world. What if we could go beyond the digital domain to change our physical present? 

Reimaging Nature, Repurposing Technology” — Sheng-Ying Pao’s talk featured on TEDxBeaconStreet front page.

Along with Google’s Latitude Doorbell and MIT’s Balance Table, designer and digital strategist Sheng-Ying Pao’s LightByte is featured in Architect Magazine.

The jury of 49 international experts evaluated designs entered by participants from 55 countries. In choosing its winners, the iF jury considered criteria such as design quality, finish, choice of materials, degree of innovation, functionality, ergonomics and aspects of universal design, among other items.” Competed with several thousands international commercial entries, Sheng-Ying Pao won 2014 iF Communication Design Award with her independent design project. It has been featured in iF World Design Guide.

Uni 96.7 Radio is one of the most well-known radio stations in Taiwan that produces and distributes news and stories about technologies, education, and economics.  Listen to this one-hour show (in Mandarin Chinese) interviewing Sheng-Ying Pao about her stories of her path and interdisciplinary mind crossing bioengineering, design, and entrepreneurship.

She also shared her ideas on how technology may be used differently in our everyday life and its impact on how we learn, howe we communicate, and how people can feel more connected.

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